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>Extended search Mazda 2 Music Campaign
Mazda uses kooaba's innovative Point - Snap - Find solution to make the print ad of their new car model Mazda 2 interactive. Readers are invited to snap a picture of the ad with their mobile phone and send it to kooaba via MMS. Once the image is recognized, readers get rewarded with a free download code for Noisettes‘ hit single “Don’t Upset The Rhythm“.
Credits
Agency: kooaba
Client: Mazda
Category: Automotive
Brand: Mazda
Country: Switzerland
Year: 2009
added by: Marc Steffen
Creatives
Marketing Director: Marc Steffen
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