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>Extended search HORNBACH - THE HOUSE OF IMAGINATION/Sales Promo
With the “House of Imagination”, Hornbach created a temporary inner-city promotion for its 9 Berlin stores. Inside an abandoned, centrally located building, the campaign thought “You can imagine it. Therefore you can build it” was given tangible form. 12 sound researchers, interior decorators and artists realised their individual concepts.
Credits
Agency: HEIMAT, Berlin
Client: Hornbach Baumarkt AG
Category: Retail & public services
Brand: Hornbach Baumarkt
Country: Germany
Year: 2008
added by: ADC Europe
Creatives
Creative Director: Guido Heffels
Art Director: Kai Gerken
Copywriter: Matthias Storath
Designer: Jenny Kapteyn
Producer: Kerstin Breuer
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