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In Europe's largest art theft ever, Cézanne’s painting, "Boy in a Red Vest", was stolen. A few days later, a video on YouTube showed two masked men hanging it on a wall. It spread across the web and became the media’s favourite topic. As curiosity peaked, the secret was revealed, making Art Poster Gallery Switzerland's most famous art shop.
Credits
Agency: Publicis Zurich
Client: Art Poster Gallery
Category: Entertainment, Leisure & Culture
Brand: Art Poster Gallery
Country: Switzerland
Year: 2008
added by: ADC Europe
Creatives
Creative Director: Martin Denecke
Art Director: Raphael Monsch
Copywriter: Res Matthys
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