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We created the world´s first ephemeral Museum. First we tagged the best pieces of street art at the Bairro Alto district. Then at MUSEU.EFEMERO.COM you can download a map and the audio-guide. And you are ready to go out with your mp3 player to walk the museum´s streets.
Credits
Agency: Leo Burnett Lisboa
Client: Diageo
Category: Alcoholic drinks
Brand: Pampero Rum
Country: Portugal
Year: 2008
added by: ADC Europe
Creatives
Creative Director: Chacho Puebla
Art Director: Mico Toledo
Copywriter: Juan Christmann
Programmer: Fred Bosch
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