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The promotion of the new James Bond movie „Quantum of Solace” has been adapted for the mobile format, turning the campaign into an informative and entertaining mobile experience on A1 Vodafone Live. Via banner or link or MMS push consumers were led to an embedded site, where they could read movie info and participate in a raffle by downloading the trailer. Prize: Sony Ericsson C902 “James Bond Special Edition” mobile phone. Achievement: 320.000 impressions, 3.6% clickrate and 8000 participants.
Credits
Agency: Out There Media
Client: Sony Pictures Entert
Category: Entertainment, Leisure & Culture
Brand: James Bond/SPE
Country: Austria
Year: 2008
added by: Stavy Nikolaou
Creatives
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