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>Extended search Mentos Kiss
Consumers are asked to snap a picture of the Mentos flyer with the camera of their mobile phone and send it to kooaba in order to win a trip to the MTV Europe Music Awards 2010, an iPhone or a Wii. Once the image has been recognized by kooaba's recognition technology, the consumer enters the sweepstake.
Credits
Agency: kooaba
Client: Van Melle
Category: Food
Brand: Mentos
Country: Switzerland
Year: 2010
added by: Marc Steffen
Creatives
Head of Marketing: Marc Steffen
Marketing Director: Chantal Ramel-Stampfli
Head of Marketing: Pascal Koehli
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