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>Extended search Don't trash him
A simple operation which does not require expensive installations: above the trash bins in Milan some bows, which are usually used for birth announcements, are tied up - nearby entrance of hospitals, private clinics, family advice bureau, public health offices and clinics of obstetrics and gynaecology. The message "Don't trash him" is clear and simple: an invitation to reflect and use the toll free number for information and help.

Credits
Agency: Creativclub
Client: Madre Segreta
Category: Social & charity
Brand: Madre Segreta
Country: Italy
Year: 2008
added by: Roberto Ferrario

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