XIPAX - The ad community

>Register an account >Forgot your password?

Upload your ads Film Radio Press Outdoor Direct Interactive Integrated Mobile

>Extended search 2 euro for a square meal
An unusual project pointed this problem out and solicited donations at the same time - because even 2 Euro can be enough. Regular 2 Euro coins were prepared with stickers on one side, showing plates full of food. These coins were then put into circulation via the cooperating partners of the Duesseldorfer Tafel, such as supermarkets, bakeries, groceries etc.). They were given out as regular change at the cash desks. The text on the stickers lead to the web page of the Duesseldorfer Tafel and

Credits
Agency: Ogilvy & Mather GmbH
Client: Duesseldorfer Tafel
Category: Social & charity
Brand: Duesseldorfer Tafel
Country: Germany
Year: 2010
added by: Sarah Nawroth

Creatives