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Ford. The offer in the offer. In order to face the increasing competition among car service stations, we developed an effective secret weapon for all Ford dealers: hijacking the pictures of their own car offers on the internet. For this we provided the ford dealers with special advertising templates which promote 20 different products and services. These advertising flyers are then placed randomly in the cars that are photographed for uploading to the internet sales platform.
Credits
Agency: Ogilvy&Mather GmbH
Client: Ford-Werke GmbH
Category: Automotive
Brand: Ford-Werke GmbH
Country: Germany
Year: 2010
added by: Sarah Nawroth
Creatives
Creative Director: Adrian Butnariu
Art Director: Simon Goebel
Creative Director: Markus Bredenbals
Creative Director: Rob Bruenig
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