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XIPAX.com gives creative people the chance to present their ad campaigns – and of course their best work. The key message of the campaign: Show me yours and I’ll show you mine. The idea: double meanings that encourage people to show off their best work, but also hint at showing oneself in the nude. The kick-off for the campaign: a guerilla promotion at the annual gala hosted by Creativ Club Austria (CCA).

Credits
Agency: pjure may dahmen
Client: XIPAX - The ad commu
Category: Business to business
Brand: XIPAX - The ad commu
Country: Austria
Year: 2009
added by: Stefan Böck

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