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>Extended search Selecta Spring Promotion
Interactive spring promotion for Selecta, Europe's market leader in vending services. The promotion is featured at thousands of vending machines throughout Switzerland. Users are asked to snap a picture of their favorite product using the camera of their mobile phone and send it to kooaba. Upon recognition of the product in the picture, participants will receive a confirmation message related to their favorite product. Participation is sweetened with the possibility to win a brand new car.
Credits
Agency: kooaba
Client: Selecta
Category: Retail & public services
Brand: Various
Country: Switzerland
Year: 2009
added by: Marc Steffen
Creatives
Marketing Director: Marc Steffen
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