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>Extended search Hide and Seek Game
The innovative campaign for easyJet presented itself as a hide and seek game. Five different pictographs were hidden somewhere in a big Swiss daily newspaper. Each pictograph represented an European city. Readers had the chance to win a trip for two person to the indicated destination by taking a picture of the pictograph of their choice with their mobile phone and send it via MMS to a short code.

Credits
Agency: kooaba
Client: easyJet
Category: Transport, Travel & Tourism
Brand: easyJet
Country: Switzerland
Year: 2007
added by: Marc Steffen

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