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Interactive christmas card figuring three different presents that can be opened by magic. The receiver of the card had to select one present on the card and take a picture of it with the mobile phone camera. The picture is sent via MMS to an MMS short code. Shortly after, the user receives an image with the content of the selected present revealed. At a closer look, the user can see that it's actually the same picture that has just been taken, but the present is unpacked almost by magic.
Credits
Agency: kooaba
Client: kooaba
Category: Self promotion
Brand: kooaba
Country: Switzerland
Year: 2007
added by: Marc Steffen
Creatives
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