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>Extended search NIVEA MMS Campaign
NIVEA VISAGE YOUNG's latest campaign uses mobile object recognition in a very innovative way. Via flyers consumers are asked to go into their favorite retail store to find the new BYE-BYE SPOT! SOS STICK, take a picture of it and send it via their mobile phone to kooaba. After the BYE-BYE SPOT! SOS STICK on the photo is recognized, the participants instantly get back a branded MMS which contains the confirmation of participation along with a digital coupon for a free gift!
Credits
Agency: kooaba
Client: NIVEA
Category: Cosmetic, health & beauty
Brand: NIVEA
Country: Switzerland
Year: 2008
added by: Marc Steffen
Creatives
Marketing Director: Marc Steffen
Creative Director: Thomas Back
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