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>Extended search O2 PRIORITY
Utilising kooaba's image recognition technology, the O2 campaign encourages customers to interact with the ad campaign using their camera-phones. Posters and ads showing the word "PRIORITY", with the letter "I" as a door. O2 customers are invited to take a picture of the door in the ad and send it to a shortcode number. After a few moments, the image is returned to them, but with the door in "PRIORITY" revealing either a Christmas scene, or an image of The O2!

Credits
Agency: kooaba
Client: archibald ingall str
Category: Communication products & services
Brand: O2
Country: United Kingdom of Great Britain and Northern Ireland
Year: 2008
added by: Marc Steffen

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