Shifting attitudes in young men who don't think that driving after a couple of pints is dangerous. The ad preys upon the doubt in people's minds as to how much alcohol is OK. A man approaches a bar and considers what to order before the barman transforms into a policeman, solicitor, car salesman, partner - dramatising the personal consequences.
| Title | Moment of Doubt |
| Category | Film - 1.4 Public Services and Charity |
| Award | Gold |
| Agency | Leo Burnett London |
| Client | UK Government - Department for Transport |
| Product | THINK! |
| Country | UK |
| Production Company | HLA |
| Creative Director | Tony Malcom |
| Creative Director | Guy Moore |
| Art Director | Guy Moore |
| Art Director | Daniel Fisher |
| Film Director | John Hardwick |
| Director of Photography | Nanu Segal |
| Agency Producer | Emmalou Johnwon |
| Copywriter | Tony Malcom |
| Copywriter | Richard Brim |
| Other | Executive Creative Director: Jim Thornton |