In Spring 2007, genuinely single Swiss people were picked to showcase Migros underwear (and themselves) via TV commercials and print media. The public was able to contact the models by email using the address that accompanied every advertisement, or via www.migrosmodels.ch.
| Title | Singles |
| Category | New & mixed media - 3.3 Mixed Media Campaigns |
| Award | Gold |
| Agency | Spillmann/Felser/Leo Burnett |
| Client | Migros |
| Product | Underwear |
| Country | Switzerland |
| Production Company | Chocolate Films |
| Creative Director | Martin Spillmann |
| Art Director | Tabea Guhl |
| Copywriter | Peter Brönnimann |
| Photographer | Serge Höltschi |
| Other | Director: Serge Höltschi |